A Discourse Analysis of Hegemonic Masculinity on TV Advertisements

Hegemonic Heterosexual Masculinity BLYE FRANK

a critical discourse analysis on gender representation in the iranian english books 2, 3 and top notch 2a, 2b a critical discourse analysis perspective

هدف از انجام تحقیق حاضر، مطالعه و بررسی نقش زنان و مردان در دو مجموعه از کتابهای درسی انگلیسی در قالب تحلیل گفتمان انتقادی و همچنین، بررسی و آشکار ساختن اصول ایدوئولوژیکی مربوط به نقش زنان و مردان در این کتابها است. این دو مجموعه کتاب عبارتنداز: کتابهای انگلیسی سال دوم و سوم دبیرستانی ایران و کتابهای تاپ ناچ 2آ و 2ب. برای انجام این منظور، مدل تحلیل گفتمان انتقادی فرکلاف مورد استفاده قرار گرفته ...

Critical Analysis of Women’s Representation in TV Advertisements from a Cultural Studies Perspective

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

Hegemonic masculinity, structural violence, and health inequalities

There is persuasive evidence that the reduction of health inequalities can only be achieved by addressing their fundamental causes, as opposed to the diseases through which they are expressed at any given time, or the immediate precursors of those diseases (Phelan et al 2004). This explains both the persistence of health inequalities over time and the failure of policies which only target their...

Men's accounts of depression: reconstructing or resisting hegemonic masculinity?

There is evidence that depressive symptoms in men are often undiagnosed and untreated. It has been suggested that men may find it difficult to seek help because culturally dominant (or hegemonic) forms of masculinity are characterised by emotional control and a lack of vulnerability, while depression is often associated with powerlessness and the uncontrolled expression of emotion. However, ver...